Broccoli: A Superfood

What are superfoods? They are foods that are perfect in the nutrition that they provide to you. One of the best is broccoli. Read on to find out why.

You’ve probably heard since childhoo to always eat your green vegetables. Maybe you were the type to secretly feed them to the dog to get them off your plate or came up with some other ideas. But that meant you were missing out on the health benefits of your vegetables.  As adults, it’s common to adopt the same eating habits as you did as a child.

Well, it’s time to look at vegetables as the healthy food that they are. You might have heard mention of superfoods, but do you really know what they can do for you? Today, the superfood of the hour is broccoli.

It looks like a small tree with a thick trunk that happens to be green and not brown. The head is made up of tiny tight projections that form the florets. But beyond the outside lies a powerhouse of health for everyone.

Broccoli is classified as a cruciferous veggie because it is crunchy. The same goes for cauliflower. It smells bad when it is cooking (due to the sulfur compounds it contains), but it tastes good with or without anything extra added to it.

Broccoli can work wonders on your body. First of all it is an antioxidant. That means that it fights the damage in your body done by free radicals. Free radicals come from the environment, cigarette smoke, toxins in the air, stress and eating the wrong foods. Over time, they can increase the incidence of cancers and other age-related diseases, and make you act and feel older than your years.

Eating broccoli can help reverse that process before it even begins to be a problem. Here are some of the other benefits of this superfood.

  • It contains flavonoids – These are a particular type of antioxidant. In broccoli they help shield you from lung, breast and GI cancers.
  • It can preserve your memory – Broccoli contains substances that can help to reduce the incidence of Alzheimer’s disease. It inhibits the enzyme acetylcholinesterase from doing its job which is to break down acetylcholine. This is a brain neurotransmitter that is responsible for memory pathways. Eating broccoli performs the same action as some drugs that are given to Alzheimer’s patients to retard that process. Other foods – apples, oranges and even potatoes – also help, but not as much as broccoli.
  • It cleans out the liver – The liver is a filtering organ but it can become overwhelmed. Eating broccoli helps to clean out the liver so it can function better.

Eating broccoli raw or steamed will give you the most nutrients of all. The less amount of processing done, the better. And remember to eat the stalk and the florets.

So if you’re looking for a food that can fight disease, slow the aging process and restore your memory in one single bound, eat broccoli.

Unique Article Ideas Are All Around You

Great content is the foundation for any successful website or blog. Content marketing is also one of the most effective tactics a business owner can employ. Unfortunately,  it sometimes seems to be very difficult to find something original to write about, particularly on a regular and consistent baiss.

Article ideas are actually all around you.  It’s a matter of knowing how to keep your eyes and creative mind focused on article ideas.  So let’s take a look at a few ways to find unique article ideas. Finding arei

#1. Top Magainzes. Mainstream magazines always focus on the latest and most interesting topics in their category. They have the whole catchy article thing down pat.  Grab a few headlines from any magazine that you enjoy and convert it to meet your niche.

For example, “Is Your Hair Color Aging You?” from More Magazine (September 2010 issue) can be changed to:

  • “Is your home aging you?”
    “Are your pets aging you?”
    “Are your eating habits aging you?”
    “Are your business habits aging you?”
    “Is your commute aging you?”
    “Is your freelance business aging you?”
    “Is your technology aging you?”

The headline can be molded to fit just about any niche.

#2 Use News Headlines – Every day there are controversies, emergencies, tragedies, disasters, weird news, achievements and editorials published. Find stories that affect your industry and write about them. Tapping into current events is a great way to not only create content but also to attract new readers and drive traffic to your website.

#3 Read Blogs – How many times do you read a blog post and comment on it? If you’re not reading industry blogs and interacting, you should be. It’s a wonderful way to increase your awareness and exposure, and to drive website traffic. It’s also a great way to generate content ideas. Use your comments as the foundation for a new article. Expand on a blog post you recently read. If someone posted a particularly compelling comment, ask if you can include it in your article or blog post.

#4 Networking. Networking is a tremendous way to drive traffic to your website. It’s also a lucrative source of content ideas. Use comments you’ve read or made to start an article. Follow interesting links and use those ideas as a starting point for content. Sometimes, you’ll have a particularly compelling interaction either while networking online or off. Use that interaction as the foundation for an article. Finally, browse social media sites and look for commonly asked questions. Those make great material for valuable articles and blog posts.

#5 Bestseller’s List – Visit Amazon.com’s bestseller’s list for your category and browse the top 25-50 titles  Do you see common themes? Read the table of content for those books to brainstorm article ideas.

When you look outside the box for inspiration, you can come up with relevant and interesting content time and time again.  When those content ideas start flowing, write them down someplace safe.  That way, when you’re seeking a good content idea, you already have a list of them saved.

Fit Body for a Fit Mind

You might know that exercising will have a positive effect on your body, but did you know the benefits it has on your mind?  There is a connection between  having a fit body and your mental health, something that people are starting to understand and enjoy.

The Body

The body responds to stimulus in the form of exercise.  If you’re not used to moving, it might at first feel like you are aching all over from just walking around the neighborhood.  If you have lived a sedentary life up until now, the muscles are not accustomed to being taxed in this way so they get sore.

Over time, the muscles will grow and get stronger in response to regular exercise. The benefit? Well, your body will look more toned; you can increase your aerobic capacity (you won’t be huffing and puffing when you walk or run) and lose weight. Staying in shape is one possible key to living a longer, healthier life. We all want that.

As your body slides into a state of fitness, you will feel confident enough to take on new challenges. Building a stronger, more fit body is a lifelong process with great fringe benefits.

The Mind

Have you heard of the “runner’s high”? It is a feeling that starts in the mind with the release of endorphins, the body’s natural mood enhancers. But, that feeling isn’t limited to running. It’s a by-product of exercise and getting fit.

Within the realm of mental illness these days, people are looking for alternatives to traditional medications. Too many side effects lead them to natural paths to boost mental clarity.

Exercise is certainly a way to do that. Through regular exercise, the body releases endorphins. It could be a way of the body applying a pain reliever so you can keep on working out. Either way, your mind reaps the benefits of the presence of those endorphins.

Getting fit can increase your mental focus. This can help reduce stress levels. With a clear head, you might be able to find solutions to your pressing problems a lot easier.

What leads to depression and other mental issues? It could be weight. It could be other health problems. When you exercise, you shrink your risk factors for heart attack, stroke, obesity and more.

Getting fit makes you want to get even fitter. When you see that you sleep better (which reduces stress), can think more clearly and are losing weight, you are more likely to stick with that program to see more results.

The same goes for the mental aspect of fitness. You gain confidence in yourself that translates into a bolder you who is not afraid of new challenges. And it’s all because of the mind/body connection you have cultivated through exercise.

So to increase your positive mental health, try working out hot just to look better but to think better too.

How to Combine Online and Offline Marketing

Marketing both online or offline is necessary to business and there’s no doubt that offline businesses can benefit from online marketing.  However, did you know that online businesses can benefit from offline marketing too? The trick to maximizing both is to integrate them into one cohesive marketing strategy.  This is a topic that can bare repeating and here are a few more ideas of how to use these techniques.

Step One

Consider you goals for each type of marketing.  Know what do you want to accomplish.  There are a number of goals you might consider that could include the following:

  • Driving traffic
  • Increasing awareness
  • Strengthening brand
  • Building your opt-in list
  • Boosting credibility and authority
  • Attracting partnerships and affiliates
  • And of course selling products or services – increasing sales

Step Two

What tactic(s) will help you reach your goals most effectively? Offline marketing provides a number of tactics to use including:

  • Flyers
  • Radio advertisements
  • Television ads
  • Print ads
  • Media spots – radio or television interviews
  • Press releases
  • Publicity – events
  • Direct mail
  • Yellow pages ads

With online or Internet Marketing you also have a wealth of tactics to choose from as well, such as:

  • Email marketing
  • Article marketing
  • Social networking
  • PPC advertisements
  • Banner and text ads

Combining online and offline marketing is where the real challenge and opportunity begins. Before implementing any tactic, explore ways to have maximum effect from any methods and create a comprehensive strategy to accomplish it. F or example, if your goal is to drive traffic to your website, you could offer a free report. You might market this report by:

  • Radio or printed ad
  • PPC (pay per click) ad
  • Social media exposure

Step Three

Launch the campaign. Here are three keys you will need to pay attention to when combining can be effective.  They are to launch your campaigns:

  • Simultaneously – Launch your radio and print ad at the same time you launch your Pay per click (PPC) ads. This way you’re capitalizing on momentum. You’re also in control of how long the promotion lasts and you’re being consistent.
  • Complimentary – Make sure the campaigns complement each other. Continuing with the same example, your radio and television advertisements are going to be driving traffic to your website for your free report, just like your PPC advertisement. You want to make sure your offline and online marketing tactics support the same goals and each other.
  • Consistently – Consistency is important. Your marketing tactics are designed to promote your business, increase awareness and exposure and strengthen your brand. If they have a different voice, personality and approach, the inconsistencies will be noticed. Your prospect who hears your advertisement on the radio is expecting to find the same tone, personality and voice at your website and supporting marketing materials.

Step Four

How will you track success?
Often, offline marketing tactics are more difficult to track and test. However, if you have the same goals, then testing may be easier. For example, if your call to action in your radio and television advertisements sends people to a website, then you can track your traffic to that particular URL and analyze increases in traffic. Tracking success is an essential element of any marketing tactic or strategy, regardless of whether it’s online or off.

When creating your marketing strategy, take a look at where your prospects are and create tactics that reflect that. Most often, you’ll find that a little offline marketing works quite well to build your business, particularly when it’s integrated with your online tactics.

Foot Care for Runners

Jogging and running are two favorite exercises for many people. In fact, whole membership sites are dedicated to runners and joggers.  However, when you run, your feet take a lot of beating.  In order to keep running, those same feet need a bit of tender loving care (TLC) off the track.  IT’s important to know some ways to practice quality foot care for the runner’s foot.

Did you know that feet work hard when you run? In fact feet and knees feel the pressure of three times your body weight with each step during walking. Now, imagine if you were pounding the pavement on a run. Feet are hard working but they also have a delicate side. It is that side that you need to protect if you want to keep running for years to come.

Here how to take care of those important two feet.

Proper footwear – All runners need running shoes. These are not your run-of-the-mill sneakers from the discount store. Go to a specialty store and have a salesperson watch you walk to see if you have a normal gait or if you roll your feet in (pronate) or out (supinate). Both of these conditions require a specific type of shoe to correct the problem. For instance, motion control shoes prevent pronators from rolling inwards when they run.

More than one pair of shoes – Alternating running shoes can help you to wear them more evenly. You maintain good cushioning of your joints as you run as well. A pair of shoes is good for few hundred miles of running and then it is recommended that you change them.

Moisturize your feet – Besides wobbly feet you can also have sore ones. Moisturizing your feet regularly can prevent cracks and dry skin. This involves using a scrub to remove dead skin that may be lingering behind after you shower. Also, apply a moisturizer and wear a pair of breathable socks to bed so that your feet can remain soft.

Use orthotics if need be – Even if you have a proper shoe, it may not provide all the necessary support that your feet need. Visit a podiatrist to have your feet examined.  She can evaluate if you need a pair of orthotic inserts or not. If so, try to get the best deal that you can on them since you will need a pair for all your shoes.

Take care of injuries – If you have stress fractures, follow doctor’s orders. You may be able to run on them but if he says not to, then don’t. Pounding away at a foot injury will usually make it worse and keep you off the track for that much longer. Don’t be a hero. Skip the race if you have to and wait for the next one.

Massage your feet – Feet work hard and deserve some pampering. A regular foot massage can soothe tight ligaments and tendons. It can also return more oxygenated blood to your feet, keeping them healthier.

If you are runner it’s important to know these few tips to take care of the the most important assets you have – your feet. Protect them with these tips above.