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10 Terms to Understand Ecommerce
By | November 7, 2008
As a woman working in a home based, online business and just starting to work on the Internet, you can find you are in a whole new business arena. With any new business venture, the language has to be learned. On the Internet, understanding certain ecommerce terms is necessary in order to form business connections. Here are 10 terms every business woman needs to know to be successful in ecommerce.
1. The most basic term to understand in order to help to demystify the process of getting started is the term “ecommerce.” Ecommerce means selling on the internet.
2. In order to sell on the Internet you have to have a place for people to shop. In ecommerce, the “place” customers shop is the website, sometimes called the storefront.
3. A website needs a place to be located just like a physical business. In ecommerce location in found on an Internet server. This is the software that controls the appearance and functionality of the website.
4. To get people to your website with all the competition on the web, it’s necessary to use Ecommerce marketing practices. Some of these include advertising your ecommerce storefront on other websites or using search-driven services such as Google AdWords.
5. One of the most effective online advertising concepts is creating information-packed email publications called ezines, and opt-in newsletters, which require potential customers to request the information.
6. If you get customers to your site and convince them to click on the link in your newsletter, ezine, or ad, you have taken the first step to creating a sale. The click should take that person to a landing page.
7. A landing page is where information is provided to the customer to let them know what will be contained in your ezine or newsletter. The writing on the page should be convincing enough to get the person to register for your newsletter or ezine.
8. When a person comes to your site, she is a “visitor”. Each new visitor counts as a page impression, or hit. Tracking these numbers gives you, the “e-tailer” an idea of the effectiveness of your marketing efforts.
9. The best way to write your content is to position the most important information or items positioned above the “fold.” This is the part of the web page that first shows up when the storefront is loaded. In etailing, it is common practice to use this prime position to promote those products or services that the company most wants to customers to see.
10. Even though most people don’t know it, when a person or customer visits your storefront, cookies are deposited in their computers. These small files track your customer’s preferences. For example, cookies record what pages have been visited and what products have been placed in the customer’s shopping cart.
These 10 tips on the language of ecommerce give a woman working on the web a good start in being able to converse in a way that takes you from being just a beginner online to a more educated ecommerce based woman in business.
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