« How To Use Private Label Rights (PLR) Material | Home | Choose a Niche to Succeed »
How To Create an Online Business Expos
By | August 19, 2009
A unique way to do Internet markeitng is to hold an online business expo. It’s a great way to meet and network with other internet marketers and gain exposure for your own business. Here are the basic steps to set up this online expo.
Decide On A Theme
People will be attracted to your business expo depending on the theme. Here’s a few examples:
1. A business-to-business expo that brings together virtual assistants, web designers, writers, and others in order for them to share their expertise and network.
2. A work-from-home expo for people who want information on working from home and want to build an Internet business.
3. A family life expo for people who have recently adopted a child and want information on childcare, bonding, etc.
Decide On A Format
Register a domain name and create the expo on its own website. Another way to set this up is to rent a conference room from a website that specializes in holding virtual expos. Some of these let you feature chat rooms where the exhibitor and guests can chat back and forth. You might want to allow exhibitors to upload slide shows or video presentations or even hold the “demonstrations” via conference call.
Find Partners
Start researching websites who have a similar target market as the one you are trying to reach and let them know about your upcoming online business expo. Invite the business people to be an advertiser, exhibitor, etc. in your expo. You can charge a small fee to earn some money for the expo.
Publicize Your Event
Publicize your event well in advance to insure you get the maximum exposure for your partners. If you can provide a receptive audience, your partners will want to team up with you again for another event.
Send press releases to news organizations, internet talk radio shows, and even local media. Ask your partners to send notices to their own personal mailing lists, as well. You can also take advantage of ad space in ezines and on websites that would attract your target market.
Start Organizing Your Next Event
As soon as your first event is completed, start thinking about your next one. You can try a different segment of your target market or a whole different theme. The more online events you plan, the better you will get.
Topics: How-To's | 3 Comments »
December 15th, 2009 at 10:04 pm
Is there anyone that you know who have conducted on of these? I’d love to talk with them.
Thank,
Rodney
December 21st, 2009 at 7:50 am
HI Rodney,
Yes, I know several online businesses that do Online Business Expos. Take a look at Kelly Mccausey’s blog and see if you can find an example. Let us know if you decide to try one!
Consuelo
December 23rd, 2009 at 8:14 am
I wasn’t able to see anything on her blog, but I’ll contact her and ask. You can still provide me with info on others.
Thanks,
Rodney