Becoming a Marketing Consultant

Christian business women might want to use a marketing consultant at some point to assist with getting the word out about their business.  In fact, some business women will become a marketing consultant as a part of their specialty service area.  If that’s your choice, you have many ways to enter into the marketing industry.

Marketing consultants come in many shapes and sizes so it’s essential that you know what kind of consultant you plan to be. That understanding will shape the way you brand yourself, the way you look for clients, and the way you work with clients.

Here are five common types of marketing consultants.

1: Entrepreneurial and Small Business Advisor

Some of your clients will be small businesses that have a physical location such as small restaurants, spas, hair salons, grocery stores and other small businesses.  Your duties will include helping to identify new ways to bring in customers and helps clients plan and execute marketing campaigns.

Common marketing tactics you might suggest include coupon mailers, coupon packs, newspaper advertising, cable TV advertising and joint ventures with other local businesses.

2: Client Acquisition

If this is your niche, you will work with individuals or organizations that deal with higher end clients. For example, investment advisors, lawyers, doctors and real estate agents.  The goal is to bring in more clients. In this realm, however, the tactics are quite different. Common tactics might include web advertising, PPC marketing, buying leads, and magazine or newspaper advertising.

3: Pay Per Click or SEO Consultant

In this area you will focus on the online aspect of marketing to help clients maximize their Pay per click (PPC) or Search Engine Optimization (SEO) returns.  Actually, markeitng consultants in this area usually specialize in either PPC or SEO but not both as these are very specialized skill sets. Clients can range from mom and pop stores to Fortune 500 companies.

4: Branding Advisor

If you work with brand marketing you will specialize in helping companies figure out their brand and core message.  You would help shape both the visual message as well as the intangible message.  A part of your job would be to help figure out things like logos, banners, posters and multimedia and help make sure that everything the company puts out adheres to a coherent message.

5: Social Media Consultant

As a Social media consultant you can help companies in a number of different ways.  You might  specialize in helping companies set up social media in the first place.  You help design Facebook covers and Twitter backgrounds, help register pages, help get a feed going and so on. They help take a company from no social media presence to having one.

Another focus might be to actually help run the social media campaigns.  You would take over the reins and post tweets, post status updates, run contests and create infographics.

Still another  specialty could be in crisis management.  With this specialty you will monitor the social media feeds and jump in to take care of things should negative press start spreading among the social sphere.

These are just five areas that are common in the marketing consultant industry.  You could find your specialty here or in one of many other new and useful areas that would be helpful to others in business.  Each area targets very different customers and uses very different skill sets. Make sure you know which category you fall into before you jump into the industry and you will be able to expect great success in this needed area of work.