There are approximately 6.4 million iPhone users in the US alone. Estimates for the number of smartphones on the market vary, but many experts believe that over 80 million Americans will have smartphones by the end of 2011. And that’s just in the US. As the user base of smartphones grows, businesses must adapt. If – Continue Reading

Business owners facing a PR crisis often wait until the last possible moment before dealing with the issue. Unfortunately, this can cause the business immeasurable amounts of damage – damage that’s hard to measure, sometimes even years down the line. The right time to deal with a PR crisis is NOW, immediately. Why? => You’ll – Continue Reading

Your logo is an integral part of your branding and marketing. If you have a poorly designed logo, customers simply won’t remember your brand. A well-designed logo, however, is both memorable and conveys the right emotions to future customers. How do you design a memorable logo? Follow these tips. => Consider Scale and Different Mediums – Continue Reading

There are certain brands that are ingrained in every consumer’s mind: Coke, Colgate, Apple, Toyota, Pampers, etc. Every one of these brands was carefully designed with one thing in mind: to build a brand that lasts. Smaller, non-public companies can learn a lot from the branding techniques of larger corporations. How do you build a – Continue Reading

Mastering online marketing doesn’t have to be a long and difficult process. In fact, if you properly plan your learning you can master online marketing in record time. Here are five easy steps to mastering online marketing. => Step 1: Pick a System There are many systems and methods for doing online marketing. Some focus – Continue Reading