Twitter is a relatively new social media, yet it’s already becoming increasingly important in today’s business landscape to have a well thought-out Twitter strategy. Why is a Twitter strategy so important? Can’t you just skip Twitter and do okay anyway? Read on to learn more about the benefits of using Twitter and why internet-conscious business – Continue Reading

Running a socially responsible and ethical company isn’t just the “right” thing to do – it’s often the best thing for your business. By creating a company that stands for ethical values, you show people integrity and empathy, characteristics that many seek in the people they do business with. Why is social responsibility and ethics – Continue Reading

Social media is today’s newest and potentially most powerful branding tool. Entire brands like Wine Library and “$#*! My Dad Says,” both multi-million dollar businesses, have been built entirely on social media branding. How can you use smart brand-building techniques to improve your brand with social media? Here’s how. => Define Your Brand First Before – Continue Reading

Should you still be doing your own social media marketing, or is it time to hand it off to someone else? There are many factors that go into whether or not you can hand off your social media. Here are some of the things to consider when you’re weighing your decision. => Is Your Social – Continue Reading

Learning Twitter can be a bit intimidating at first. The community speaks their own lingo and interacts in a way that’s completely different than Facebook or email. How can you get “Twitter savvy,” so you can jump in feet first without making potentially embarrassing mistakes? Here’s how. => Learn the Shorthand Twitter users (aka. “tweeters”) – Continue Reading