Basically, your domain name is the internet address of your website. Your domain name will be the first thing people discover about your online business, whether through advertising, word-of-mouth, or search engine results. The domain name is whatever comes between the www and the .com (or other entity) in your web address: for example, in www.google.com the domain name is Google; and in www.creative-executive..com the domain name is creative-executive.
A domain name is located in the address bar of a web browser, and may be different from the title of your web page, which is the text that appears at the top of your window in the left-hand corner of the uppermost bar—appropriately called the title bar. It looks something like this:
Your domain name is your website address. It can ALSO be your Internet Business name.
When brainstorming on a good domain name, be sure to come up with at least a few names in case the domain name you wish to use is already taken. Remember me telling you that there can never be two houses bearing the same address?Another thing you have to consider is the various kinds of domain names on the Internet. So you will have to choose carefully.
Below are some of the common ones:
* .com – stands for commercial / community. The most overused domain entity on the Internet. Recommended for your Internet Business.
* .net – stands for network.
* .org – stands for organization. A lot of online communities use this domain entity.
* .gov – stands for government. All government web sites use this domain entity.
* .biz – stands for business. Recommended for your Internet Business.
*.edu – stands for education. Most educational sites use this domain entity.
Consider your domain name carefully before you register it with a web host. A domain name should be easy to remember, easy to spell, and use as few characters such as dashes and underscores as possible. If customers can remember your domain name and type it into their address bar without having to go through a search engine, they will be more likely to visit your site right away. Search engines produce multiple results, and if potential customers have to search for your site every time, they may find another web site instead of yours; or they may never find you. .
If you can use the name of your company as your domain name, that’s great. When you’re choosing a domain name, list several of your top choices and include breaking characters (yes, you should still avoid them as much as possible, but if your company’s name is Flowers Forever and you have to choose between flowers-forever and something entirely irrelevant to your business, by all means use dashes!).
You can then go to www.godaddy.com or another domain search site to find out if your choice of domain names is available. If the .com name you want is taken, don’t forget to check for availability in other web extensions like .biz, .net, .cc, .org and .info.
You will want to take out another new piece of paper again to write down ALL the keywords related to your Internet Business. You see, you want your domain name to:* be short and easy to remember (and catchy, too!),
* be relevant to the product or service you’re selling,
* include keywords of your product or service to improve search engine rankings.
For example, if you want to sell a product teaching people how to break-dance, then you will want to start writing down all the keywords related to break-dance.