Baby boomers are the largest, fastest growing, demographic group in the world. They are distinct and smart.  Even if you’re a part of this market, learn to understand the boomer group as consumers in order to succeed in  business with this market. 

Here are some facts about Boomers and their lifestyle. These offer potential niche areas for Boomers in business or starting a business with other Boomers.

 Boomers are a Huge Market Group. They are people born between the years of 1946 and 1964.  Data from the U.S. Census Bureau says that as of July 2005, there were over 78.2 million Baby Boomers in the U.S.  

Boomers are the largest demographic group in the world.  The boomer population is growing by almost 8,000 people a day. In 2006, the oldest of the Baby Boomers turned 60 years old. In 2010, 30 percent of the U.S. population will be over age 50.  

It is estimated that Boomers generate from $750 billion to over 2 Trillions dollars in revenue with their spending power.  The majority of the assets in the US are owned by Boomers.

Boomers are not “seniors.”  In fact, one of the trends for Boomers is that they are the primary caretakers of their aging parents, the true “senior citizens” and a whole different demographic group.  

Boomers are not their children. Boomers are young at heart and in mind, but they are not the Generation X. 

Learn to capture your share of this billion dollar consumer market by learning more about Boomers and what your organization has for them.