1. Boomers Continue to Learn
Boomers are life-long learners who continue to seek out quality educational and information resources and they will look for information on several areas of interest. Boomers are heading back to school in large numbers to earn degrees or to upgrade or learn new skills. They also find and read how-to information on a variety of topics.
Boomers access information from both online and off-line sources and through courses and other educational and information products like never before. “Many feel that ongoing education enhances opportunities, provides a good insurance policy against obsolescence, and is one of the most positive ways to increase job security and achieve promotions” (Knable, 2006).
Boomers are interested in a variety of educational topics. These range from financial planning education and services, ways to earn extra money or to start a small business, home-based business opportunities, or entrepreneurial ventures to name just a few areas. Seminars, workshops and other face-to-face educational opportunities attract this audience.
2. Boomers Want Business Information
One of the areas of interest for Boomers is information on business start-ups. They want to use their years of experience to generate funds as a source of continued income or to be able to enjoy life with more relaxation.
Fresh ideas on innovative products or service creation are of interest to this market. A smart marketer will be ready to make necessary adjustments to personalize their offerings to Boomers. You can see that this is a distinctive group with its own needs.
3. Boomers are Health Conscious
Staying intellectually active is necessary for overall boomer health. Reading, learning, and stretching the mind through intellectual pursuits is a way to keep the mind healthy and active. It also helps to prevent or delay the onset of mental deterioration. “A relative increase in the amount of time devoted to intellectual activities from early adulthood (ages 20 to 39) to mid-adulthood (ages 40 to 60) was associated with a significant decrease in the probability of having Alzheimer’s disease later in life” (Friedland, 2006).
On the other hand, the overall health of the majority of Boomers is not what it should be. Many are overweight, or suffer from social diseases brought on by a bad diet and lack of exercise including diabetes, obesity, hypertension and similar diseases. As the population ages, more business related to elder care will be desperately needed.