Internet Marketing for Smart Businesses

Internet marketing can be fun and low cost when you use written content as the key to driving traffic to your websites.  Even if you don’t like to write, you can write enough to bring attention to your websites. That’s because you don’t have to write long articles or posts. In fact, the more brief the better in most incidences. These 7 top tips for marketing on the Internet tell you how to use writing skills to get your marketing done.   

1. Articles. These are the number one written resource for the Internet. Learn to write an SEO rich Internet based article and you will have the ability to draw people to your website. You will also be able to develop content whenever you need it.   

2. Ecourses. Writing an ecourse is a great way to keep the attention of people on your mailing list. Use the ecourse as a free gift to give to subscribers instead of writing an eBook. It is fast and easy to prepare an ecourse that you load into your autoresponder and deliver on a scheduled basis.   

3. Ebook. Once you know how to write an Internet based article or even an ecourse you are on the way to being an ebook author. You can design an ebook by putting 10 articles together or compiling the individual lessons from the ecourse into one document. Convert the document to PDF and upload to your website for sell or as a free download.  

4. Blog Posts. Putting fresh posts on your blog will be a great way to draw attention to your web business. Be sure to insert keywords for your topic. Get listed in Technorati and other blog directories where you will generate a lot of traffic and interest.  

5. Short Reports. Short reports are similar to ebooks but much shorter. You can get a short report written by using only one long article or two or three shorter articles. Combine these into a report with a heading and summary. Put your name and URL and convert to a PDF format. Upload to your website and you have a product to promote your site.  

6. Ezines. Even if people have loads of ezines subscriptions, you can still find your place in the email box of interested subscribers by producing an informative ezine in your topic. The most important thing to do is stay consistent with your ezines. Use an autoresponder that lets you schedule mailings ahead of time if necessary and prepare several emails at once.   

7. Testimonials. Providing a testimonial on the website of someone whose products you have tried is a good way to get some marketing exposure. People often want to be sure the person giving the testimonial is real. By including your URL you could get people clicking through to see your site or copying and pasting the URL into a search browser for the same purpose. Write a good testimonial and refer to what you do and it could be a great marketing tool.  

Internet marketing doesn’t have to be difficult. Use brief writing skills and you are on your way to driving traffic to your site. The best thing about these Internet marketing tools is that they are free or low-cost and only require your time and effort to complete.

Build an Effective Business Website

An Internet presence has become a standard necessity in any business.  Just having a website is not going to do.  An effective website must work to bring in the business you need to succeed. Here are ways a business can design a website that works to attract the clients and business. 

1. Show the Real You. When you say you are a caring company, people want to see that reflected in your website. That means carefully selecting everything that goes on it including photos and the web copy that let you portray the professionals that you say you are.  

2. Have a Simple Layout. Make it easy for web visitors to navigate your site. This doesn’t mean you have to hire an expensive website designer, it means being sure people can see how to go between pages without getting lost. Be sure you basic contact information appears on every page.

3. Make it Attractive. Make your website attractive to your target audience. If you are in a serious profession, don’t use a cartoon or comic look but instead opt for the professional look even using professional settings or people in the graphics. Of course, use the cartoons or other images if that fits your audience.  

4. Consider Demographics. Always think about the age and generation of your target group. If you focus on an older audience such as senior citizens, avoid flashing icons and a lot of clip art that will make the site look busy and overwhelming. If you have a young audience this might work just fine. For the Boomer professional audience, consider either a well-suited business professional or keep the design casual if it works for your business.  

5. Use SEO.  Use search engine optimization (SEO) techniques in your writing and web content. Good web content lets your web visitor immediately know what your company is about and what’s available for the consumer. SEO means using the right keywords that you site visitor will look for when they land on your home page. Keep your content fresh and updated. Research the keywords that work best for your content and webpage headings and use them  

6. Make it Fast. Be sure the web pages load quickly. Web research says you a web visitor will often click away in as little as four to seven seconds. That means if the person has to wait a long time for you site to load, she might click away. Use small optimized photos to show your products that don’t take a long time to load.  

7. Keep Focused. Keep your site focused on the obvious topic of the site. Visitors will get confused on a site that splits its focus between several different topics.  If you are selling coaching, resist the urge to also sell crafts and jewelry. Maintaining a tight focus helps to build a customer base. If you want to sell another product, place each on a separate webpage or start another website for it.  

Creating an effective website is important for business success. Some consumers are still intimidated by the Internet so opt for a simple point and click method of navigation instead of using fancy graphics that are not obviously links and navigation menu items. If your site looks complicated, many customers will pass. Use these tips to design a business website that works to build your business bottom line.

Keyword Selection Process: A Critical Skill for Online Success

Learn to Select Keywords

 

Keyword selection is a critical skill for successful website business. Choosing the right keywords for your website is important for a few reasons, but the main one is traffic.  Without the right keyword selection, visitors may never find your site even if it has the exact information they are looking for.  Keywords play a part in the way your site is ranked on search engines so you’ll want to make sure you are using the right keywords to get those rankings up and bring those visitors in. 

Here are a few tips to consider when trying to select the right keywords for your website. 

1.  Using a tool such as WordTracker.com will help you to determine what keywords people are actually searching for, how stiff your competition might be for certain keyword phrases and can even reveal hidden gems that you may not have thought about originally. (http://www.wordtracker.com) 

2.  Just because a term is searched frequently doesn’t mean you should always focus on that keyword.  If you have lots of competition for a really hot keyword phrase, the likelihood of you making it to the top of the ranks in the search engines drops dramatically.  Think about who your competing with and possibly search for a better, less searched phrase to help target in on your market even better. 

3. Include variations of your keyword phrases in more than one way on your site. Don’t overdo it by stuffing your site with keywords.  People want quality content and if you have an article on your site that has your keyword phrase in it every other sentence they won’t stick around and what good is traffic if it leaves and never comes back? 

These are just some basic tips to help you get started on the right foot in keyword selection.  Learn to select the right keywords for your sites and see the amount of visitors to your website increase.