Using LinkedIn for B2B Social Networking

There are plenty of reasons why a Christian business woman should use LinkedIn to build her business.  If you’re not using this social media platform, here’s a few reasons why you should.

This is by far the best social network for business networking. LinkedIn has a network of millions of other professionals who’re actively looking to network. The etiquette on LinkedIn is strongly skewed towards B2B networking.

So how do you maximize LinkedIn’s potential for B2B networking?

Get a Ton of Great Recommendations

Start by getting a ton of great recommendations. Ask former employers; ask clients; ask investors; ask partners. Ask everyone who’s worked with you in a professional capacity to give you a recommendation.

Ask them to get as specific as possible. Talking about real results and real ways you had an impact on them or their company will help lend weight to their recommendation.

Introduce Yourself to New Connections

Whenever someone connects with you on LinkedIn, drop them a quick note introducing yourself. This helps you stand out in their minds, because so few people take the time to introduce themselves to new connections.

Add a Profile Video

Don’t be shy about using video to start promoting yourself.  A lot of people who are competing for the same job position, the same client order or the same investment dollars could all have fantastic text profiles. But still relatively few people take the effort to add a video to their profile. Add a video to your profile to really make it stand out.

Do Favors for Other People

If someone contacts you asking to be connected to someone else, go out of your way to do so. If you know two people who would benefit from knowing one another, be the one to help them meet. Give recommendations generously. Help others in whatever way you can.

When you need their help – it could be a couple months or a couple years from today – they won’t forget that you helped them when they needed it.

Answer Questions on LinkedIn Answers

Spend any down time you have in your day answering questions on LinkedIn Answers. LinkedIn Answers is LinkedIn’s platform for people to ask business-related questions. It’s a great place for you to demonstrate your expertise, as well as for you to build your network.

Ask for Introductions

First of all, try to only do first degree and second degree introductions. Third degree introductions might work, but should only be used if you have no other alternatives. Keep in mind that you don’t need an introduction if you’re in the same group as someone else.

When you’re requesting an introduction from someone, drop them a note first telling them why you want the introduction. Don’t just send an introduction request.

In summary, start by making your profile as credible and as memorable as possible using recommendations, a great profile and a profile video. Build goodwill with others by helping them, by personalizing your connections and by answering questions. Then reach out for introductions when you need them. People will be more than happy to help.


By the way, did you know there’s a complete set of Social Media Training Programs in the Member’s Area of NACWIB?  Join NACWIB today to get these resources and plenty more valued at over $600.



Amazon Mechanical Turk: Is it What You Need in Your Business?

In an effort to keep you updated on the latest in available technologies to assist your business, I’m letting you know about a new service provided by Amazon call Amazon Mechanical Turk.  This service is being pegged as one of the most radical inventions in online outsourcing.  According to the site information “Amazon Mechanical Turk is a marketplace for work that requires human intelligence.  The Mechanical Turk web service enables companies to programmatically access this marketplace and a diverse, on-demand workforce. Developers can leverage this service to build human intelligence directly into their applications.”

I’m not positive about all of the features or usefulness for the very small entrepreneur but it certainly looks promising.  It seems that large companies can also benefit from the system.  Apparently, it allows you to outsource tasks to other human beings for pennies.  Amazon Mechanical Turk is great for all those tasks that aren’t quite highly paid enough to bring on a real outsourcer, but are still too complex for a computer to handle.

So what kind of tasks are appropriate for use wtih Mechnical Turk?  A few examples are:

  • Look at a picture and determine if it’s uplifting or depressing.
  • Look at a name and determine if it’s a man or a woman.
  • Look for any words in this picture.
  • Look at an advertisement and determine what the core message is.
  • Look over a Yellow Pages scan and identify all the phone numbers.

Basically, these are all tasks that you would want a person performing rather than a computer. Amazon calls these “Human Intelligence Tasks” or HIT for short.

To know how HIT’s work, well, you set a price for each HIT to start.  For example, let’s say you want someone to look at a picture of a person and determine if they’re male or female.  You might set the price at 5 cents apiece. You figure a human being could do one task per 15 seconds and earn 15 cents per minute or $12 an hour. People who can work faster than that can earn even more.  For a lot of outsourcers, this kind of work is a dream come true. For many businesses, paying a few pennies for data is much more cost effective than developing software to perform the task.

Setting up a task is said to be pretty easy.   Begin by setting up one of the pre-made templates provided by Amazon to use as a base or you can create your own template from scratch.  You then upload your data sheet. This contains all the data that you want to sort.  For example, let’s say you’re having people look over your list of emails to determine if the names are male, female, undetermined or if they look like fake emails. You’d start by creating a template with four options: male, female, undetermined or fake email. You’d then upload your list of email addresses.  Mechanical Turk will present outsourcers with each email. The outsourcer will be awarded with a HIT every time they finish sorting an email for you. Once you’re satisfied with your results, you can pay all your outsourcers at once.

It’s said to be that easy! If you have tasks that need to be performed on a mass basis and you don’t have the software to do it, consider using Amazon Mechanical Turk to handle all your Human Intelligence Task needs. Find out more about Amazon Mechanical Turk at the website.  It could be a great way to get some help in marketing your business.  Meanwhile, I’ll see if I can get more information to share with NACWIB members during one of our monthly coaching calls.