Blog Your Way to Success

Bloggers are using the best marketing concept possible. No question about it, blogs are great for business, both for online business and offline busienss.  Blogging lets you connect with your target market and promote your products quickly and easily.

Blogging is so easy that some people only use a blog and never a website online. You can even start a blog for free with Blogger.com, a free, easy to use blogging service offered by Google.  Using this service can be a great way to market your business.

It only takes three steps to start a blog on blogger. Go to the site, follow the directions and start blogging before the day is over.

What do you write on your blog?

Writing on a blog is called posting. Create posts that explain the features and benefits of your product in a subtle way.  For instance, if you have an information product on raising puppies, you can create posts that give a bit of helpful information.  At the end of the post you can add “for more information” and then provide a link to a page with more extended information. 

If you have a physical product, you can create similar posts, giving people reasons to buy your product.  If you happen to sell ipods for instance, create an informative post about the benefits of downing information talks on your ipod. You can add pictures of your product to your post and include a link to the page where your readers can buy the ipods from you 

A blogs is a great online communication tool.  It is so easy to post a comment that you will soon find it to be a bit addictive.  You are published immediately when you save your posts.  Keep your readers updated on changes to your website, provide information on new products you’re introducing, and receive feedback on the types of products your customers wish you would develop.

A way to get your target market involved with your blog and to established yourself as an expert is to establish a “question of the week” feature to your blog.  Simply have your readers send in their questions, and then, one day each week, choose one of the questions to answer.  Your readers will look forward to this interactivity and will take note to visit each week to see if their question was chosen.

You can also use Blogger to increase the size of your mailing list by adding a sign up form to your newsletter or other autoresponder list.  Once people are subscribed to your newsletter, you can continue to market to them.

Adding links back to your website on your blog will also help your website gain search engine traffic.  The search engines crawl the Internet, and when a blog site has a lot of links coming into it, the search engines take notice.  This can help your website rise in the results pages when someone performs a search using one of the keywords on your page.

As you get more familiar with blogging, you can add an RSS feed to your blog, which will notify your readers that you have created a new post.  This will keep your readers coming back regularly, and further help your marketing efforts.

Take these easy tips and start blogging immediately. It’s the way to get a presence online without having to know HTML or other intricate website concepts.

Write Web Articles That Work For You

Learn to write good web articles and you will be able to gain publicity for your online business or offline business. But just writing the article isn’t enough. You also have to know what to do with them. This includes writing articles and submitting them to reprint directories.

Website owners and bloggers visit article directory sites to access free content for their own sites. When they publish an web article you have submitted, they will include a link back to your site, which will drive a lot of traffic to you.

You can find many article reprint directories on the web. A few to try are www.ladypens.com, www.isnare.com and www.articlepros.com. To find more, simply perform a Google search using the term “article reprint directory.”

Some sites require you to register with them before you can submit an article, while some do not. Each site will have its own specific guidelines as to the type of articles they will accept. Make sure you familiarize yourself with each site’s specific instructions.

 You will see a link on the site that says something to the effect of “submit your article” or “add your article.” When you click that link, you will be sent to a page containing a form that will allow you to copy and paste your article. You will also enter personal information, such as your name. Some people use their real name and some chose to use a fake name, also known as a pen name.

Always take good advantage of the area titled “author bio box” or “reference box.” This is where you can put detailed information about you, your website or speciality. The website owner or blogger who publishes your article will include the information you include, so make sure you include some information about your website and your URL.

If the article you are submitting refers to information found on a specific page of your website, refer to that page. For example, if you are submitting an article about online marketing send the readers to www.yourname.com/onlinemarketing instead of just a general domain. 

This will allow you to receive highly targeted traffic which will increase your affiliate conversion rates and profits. Use web article writing to increase your online marketing and you will have a key to great internet marketing.

Learn how to write articles that get results and know where to submit your article wtih the Slam Dunk Articles Wrting course. http://www.slamdunkarticles.com

Business Plan- Why You Need to Write One

If you have a business and want it to succeed, you need to have a business plan.  It’s as simple as that. A business plan is a document that outlines your business goals and the plan for achieving them. Even if you are working from the kitchen table, you still need a business plan.  A business plan can help you do the following: 

  • Define your business and set goals
  • Create a plan of action
  • Develop your brand
  • Organize your marketing efforts
  • Keep you focused on your business 

When it comes to developing your business, writing out your business plan will help you sort out your ideas and make it easier to identify which ones make the most sense. This will be a great thing when you start coming up with so many business ideas that you get overwhelmed. Your business plan will keep you on track.   

Your business can’t do everything for everyone. Without a business plan you might forget that point. Writing your business plan will let you narrow down which products and services you are going to offer, as well as help you decide which target market to offer them to. 

For example, if you are a professional events planner, you can choose to target market your business to other local businesses and offer to help them organize and put on events to market their businesses.You can market yourself to local residential busiensses and families to help them organize all types of events.. 

You can also market your business online and create online seminars or teleconferences or information products and people can learn from you long distance. Once you have determined who your target market is and how your business is going to help them, you will need to write out your goals and determine your plan of action in achieving them.  

Your business brand will help you achieve recognition among your target market and set you apart from the competition.  Some people can really struggle with determining their brand, and unfortunately, never create one.  Having a business plan will help you create a “big picture” idea of your business.  When you see the big picture, you can determine how you want your customers to see you. 

As you know, there are many different ways to market your business.  Another benefit to having a business plan and being able to see the “big picture” is being able to organize your marketing efforts. 

Your business plan will help you decide how you want to promote your business.  Some examples include marketing to local customers or taking your business global and marketing online.  

Finally, your business plan can keep you focused on your business and your goals.  If someone approaches you about a joint venture project or if you have an idea for a solo project, you can look at your business plan and see if that is something that would enhance your business. By now, it should be pretty obvious that writing a business plan is worth the effort.

Keyword Selection Process: A Critical Skill for Online Success

Learn to Select Keywords

 

Keyword selection is a critical skill for successful website business. Choosing the right keywords for your website is important for a few reasons, but the main one is traffic.  Without the right keyword selection, visitors may never find your site even if it has the exact information they are looking for.  Keywords play a part in the way your site is ranked on search engines so you’ll want to make sure you are using the right keywords to get those rankings up and bring those visitors in. 

Here are a few tips to consider when trying to select the right keywords for your website. 

1.  Using a tool such as WordTracker.com will help you to determine what keywords people are actually searching for, how stiff your competition might be for certain keyword phrases and can even reveal hidden gems that you may not have thought about originally. (http://www.wordtracker.com) 

2.  Just because a term is searched frequently doesn’t mean you should always focus on that keyword.  If you have lots of competition for a really hot keyword phrase, the likelihood of you making it to the top of the ranks in the search engines drops dramatically.  Think about who your competing with and possibly search for a better, less searched phrase to help target in on your market even better. 

3. Include variations of your keyword phrases in more than one way on your site. Don’t overdo it by stuffing your site with keywords.  People want quality content and if you have an article on your site that has your keyword phrase in it every other sentence they won’t stick around and what good is traffic if it leaves and never comes back? 

These are just some basic tips to help you get started on the right foot in keyword selection.  Learn to select the right keywords for your sites and see the amount of visitors to your website increase.