Keep Customers Coming Back

Repeat customers can make your business. They can provide the cash flow your business needs to thrive and provide the kind of customer relationships you desire. Here are five ways to win repeat customers.

1. Make sure you offer exceptional customer service

Good customer service is the first step to gaining repeat customers. People respond to quality customer service. They recognize when a business appreciates them and treats them with respect.

Make sure you’re doing everything you can to treat your customers to the best customer service possible. This may mean outsourcing or automating your customer service. It may also mean making sure your customer service policies and procedures are easy to find on your website and clearly explained.

2. Go above and beyond

Don’t you love it when you get more than you expect from a company? Your customers do too. They love unexpected surprises like downloadable reports, discounts and coupons or free shipping. Take a look at the various ways you can go above and beyond for your customers. How can you be a delightful surprise?

3. Make sure your prices are justified

Many people leave a business simply because the price is too high. Now that doesn’t mean you have to lower your price. What it does mean is that you need to be able to justify your price. If your customers feel like they’re getting value, they’ll continue paying your price.

You can often solve this price problem by offering a few more options. For example, if you sell information products you might group some products together and offer a discount while also allowing people to purchase items a la carte.

4. Connect personally

When your customers feel as if they’re part of your community, they’re more likely to stick around. They’re more likely to be repeat customers. Take steps to connect with your customers on a personal level. Your email messages should have a personal touch to them. You can do that by sharing a story or a personal experience.

You can also connect with your customers via social networking or blog and allow commenting. Take a look at your business and how you can create a community. What features or function can you add to your website to encourage interaction?

5. Establish credibility

When customers trust that you’re the best, they will come to you for your solutions. You can establish this credibility and trust by sharing and providing valuable industry information and solutions. Consistently offer value and you’ll build a reputation as the “go to” person in your industry.

Repeat customers can help you take your business to the next level. Repeat customers buy more often. They also refer new customers. And for every new customer you have to find, you’re spending money, time and energy you may not have. Keep your customers! Use these strategies to help create the best business possible.

Mix it Up! Finding the Right Marketing Mix for Your Business

If you want someone to find your business and see it grow you have to use good marketing techniques. However, finding the right tactics or combination of tactics can be a confusing process so use these ideas to help find the right marketing mix for your business.

1. Start Small and Stay Focused

Don’t try to tackle several marketing tactics at once. Choose one tactic. Create a goal for that tactic and a plan to achieve that goal. For example, if you want to drive traffic to your website you might create a free report and advertise that free report using PPC ads. Your goal may be to have 1000 subscribers. You’ll create a few ads to support that goal. When you start small and stay focused you’re able to give your full attention to the success of your chosen marketing tactic.

2. Test and Track

When you implement your marketing tactic it’s important to create a system to test and track your results. That way you can tell if your marketing is working. You can also make small tweaks to the campaign to see what generates the best results. This is another reason why it’s important to start small and focused. You have the time, energy and attention to optimize your tactic so it performs as well as possible.

3. Integrate

Consider how you can integrate your marketing tactic(s) into your website and other marketing efforts. For example, if you’re using PPC to drive traffic to your opt-in list, can you also link to your opt-in list on your social networking profile? Before you add another marketing tactic to your overall strategy, make sure it can be integrated with your existing tactics. This integration can help you get the best results for your efforts.

As you integrate each new tactic into your marketing strategy, make sure to test and track. Testing and tracking really is the key to making sure you have the best marketing mix for your business.

4. Avoid Hype and Trends

Don’t jump onto new marketing tends too quickly. Sometimes marketing trends are a lot of hype without much to show for it. Explore your options with caution and consideration. If a tactic makes sense to you, whether it’s new or a tried-and-true tactic, then give it due consideration. Repeat the process outlined here. Start small. Test and track. Integrate into your existing marketing strategy.

5. Stay True to Your Vision and Mission

Before you try any new marketing tactic, pull out your business plan. Make sure the tactic supports your vision and mission.

Also make sure it fits your budget, cash flow and long-term plans. Often one or two simple marketing tactics are all it takes to grow your business to your biggest dreams and goals.

Make Your Site iPad Ready

Getting your website ready to show up on iPads and tablet devices is the new thing for today. For businesses that are either online or offline with a just a web presence, this is another great marketing opportunity. Because it makes to present your website in the best way possible, here are a few tips to optimize your website for the iPad.

1. Get Rid of Flash Elements

IPad doesn’t support Flash so any Flash graphics you have on your website will not be viewed. Additionally, they can cause your entire webpage to be inaccessible. If your website is Flash heavy, this may require a significant overhaul to make it iPad ready. Consider the pros and cons. If your audience is young and technology savvy, chances are they are using iPads and other tablets. It may make financial sense to modify your website to fit their browsing needs.

2. Update Your HTML

Apple strongly recommends website developers upgrade sites to HTML5. If your site is using old HTML code, you might consider following this advice. The Apple iPod can read HTML5 without any hiccups or glitches. And it’s a simple enough process that you may be able to manage it yourself or outsource the task to a contractor.

3. Manage Your Content

Depending on how you currently manage your content, you may want to look for any new upgrades or plug-ins. For example, if you currently have a Joomla site, you might be pleased to learn that Joomla has a recently developed plug-in to manage content. There are also some pretty functional plug-ins for WordPress platform blogs or websites.

4. Keep It Simple

This is a given, particularly when it comes to navigation. You want to make sure your navigation structure is a simple and intuitive as possible. Remember that an iPad screen is smaller than a standard computer monitor. This means small drop-down navigation menus are difficult to see. Additionally, the iPad is a touch screen which means if users have to touch a tiny space on your navigation bar they may get frustrated by the process.

5. Test Your Site

In addition to testing your site on a variety of browsers including Safari, also test your site on the iPad. Make sure that your site appears functional and complete whichever direction you rotate the iPad. Make sure that the navigation structure makes sense and is easy to use. Also test loading times. If your site has been upgraded to HTML5 it’ll load quickly and cleanly.

Finally, remember that if your website is mobile ready that doesn’t mean it is iPad ready. In fact, the “mobile” distinction may cause loading problems for your visitors. Optimizing your website for the iPad isn’t difficult. Apple is definitely committed to helping website owners and developers. If you have questions, visit the Safari website and the Apple development webpage for help. Technology will continue to develop in this direction. It makes sense to ensure you’re present online regardless of the device your prospects use to find you.