Should Christian Business Women Hire a Marketing Consultant?

Depending on your business and how far along you are,  a marketing consultant may be important in helping your business to grow.   Christian business women are now starting to work with marketing consultants to assist with entrepreneurial firms,  large corporations or non-profits.  Marketing consultant have client businesses that span a whole range of different industries. Essentially, any company that’s focused on marketing, that cares about their brand or wants to bring in new customers could use the services of a marketing consultant. Knowing exactly which types of clients you’re targeting will help you attract and close more of those clients.

Here are some of the most common types of clients marketing consultants encounter.

Brand Oriented Companies

Brand oriented companies tend to be larger companies with larger marketing budgets. Their primary goal when they’re spending marketing dollars is to win mindshare and associate specific emotions with their brand.

In other words, they don’t expect to make a sale right away. Their primary concern isn’t response or sales, their primary concern is brand.

What the marketing consultant does:  In this context helps guide the business’ brand along and makes sure that every ad the company puts out adheres to the brand’s core message.

Response Based Companies

These are the polar opposite of brand oriented companies.  These companies don’t care about branding at all.  Their main objective is to turn a profit from every ad.  If they spend $10,000 on advertising, they expect $12,000 in revenue to come in. If they don’t make back their initial investment, the campaign was a failure.

What the marketing consultant does:  With these companies, a marketing consultant can help choose what kind of media the company advertises in (radio, mail, internet, TV, etc.) They can help direct the copy or the creatives to ensure they convert. They can also help pick specific publications or channels to advertise in.

Small Businesses

Marketing consultants can also specialize in helping small entrepreneurial businesses succeed. For example, a marketing consultant might help a local dentist figure out how to attract more clients from surrounding cities.

What the marketing consultant does:  Small businesses tend to expect very measurable results. You either get them more customers or you don’t.  If you succeed, many small business owners will be more than happy to refer you to other local business owners.

Service Providers

Service providers can include Software as a Service (SAS) providers, industry-specific consultants (e.g. software consultants), debt consolidation specialists and really any other company that provides a service. Many of these companies operate on the internet or operate on a nation-wide basis.

What the marketing consultant does:  Marketing consultants in these contexts tend to be tasked with establishing a pipeline. These companies don’t just want you to come up with one or two successful marketing campaigns. Instead, they want you to help them develop a repeatable system of generating clients on a regular basis.

You and a Marketing Consultant

If you decide to find someone to assist you with your marketing, your job will be to identify ways this professional can bring in more customers and convert more customers, then make sure their staff can actually execute on that plan consistently.  At least you now understand some of the more common kinds of clients you might encounter as a marketing consultant.  You can target everyone from very small businesses and solo-entrepreneurs to multi-million dollar corporations.  Being a Christian women in business mean understanding resources available to assist with making her business or organization as successful as possible.  Planing your business operations and understanding your growth patterns will help to know when hiring a marketing consultant is most important.

If you don’t have a plan for your business you might not know when to expect the type of growth the warrants a marketing consultant.  Every type of business including a small business and non-profit needs to develop a business plan.  You can work through a plan with the NACWIB business plan program that’s simple to understand and easy to complete.   Work through a business plan for your Internet based business or find a detailed business plan for your company or non-profit as a resource in the NACWIB membership area.

Organize and Write Your Book Tonight

Professional women, are you ready to write a book about your business or leadership experiences? Maybe you want to write a book to promote your special cause or non-profit organization? Maybe you want to record your professional memoirs? No matter the reason, writing your book will not be difficult once you get your thoughts organized and ready to put on paper. Follow these 7 simple steps and get your professional book going quickly.

1. List Your Thoughts
Are your ideas all over the place? Does your mind feel jumbled with everything you want to write? Slow it down by writing out lists of ideas you have on book topics. Once you write the list, go through and categorize them into topic areas. For instance, say you want to write about when you traveled through Europe with a backpack and became a travel agent? Maybe you’re ready to share lessons about your participation in protests or voting events in the 60’s and how it led to your political career? Perhaps you want to write about a hobby such as gardening or golf? Just go ahead and put the topics your interested in into categories.

2. Add to the Categories
Add additional information to each category. You might have a long list by now. Of all the topics you have, select the one that excites you the most or that you feel you have the most material on and focus on that one to start. Put all of the information for that topic on a separate paper so you can concentrate on that for your eBook.

3. Select the Chapter Headings
Out of the information in each of the lists you created, select a topic that will serve as a chapter heading. Take the strongest and most focused statement to serve as chapter heading. This will help you focus your chapters. Put everything you listed about that that topic into logical sections or an outline to form the chapters of your book.

4. Organize Chapters
Be sure the topics you listed underneath each chapter heading make senses to go with that topic. You can adjust this list later as needed. Put the information in logical order as you would find in a table of contents in a book. Pull out one of your favorite books to serve as a model or guide.

5. Fill in Chapter Material
Start to write subtopics in each section. Write as much as you know without having to think too hard. When you have exhausted what you already know, you might already have enough for a book. If not, research additional information or ideas to add. Go online and pull up the years you are talking about. Look for historical information from that time period to trigger more memoirs. Put in some more facts and information.

6. Keep It Focused
Your Book does not have to be lengthy. Some books by professional authors and leaders are only 50 to 75 pages. That is not very much writing. In fact, with 40 pages of writing, a front cover, table of contents, dedication page and disclaimer and copyright page and you have your 50 page Book ready to go.

7. Write the Introduction and Summary
Introduce the topic of each chapter with a two to three sentence introduction and write a summary for each chapter of the same length. Be sure the introduction provides teaser information that makes readers desire to keep reading. The summary should not introduce new materials but summarize the primary focus of the chapter.

Professional women with years of business and leadership experience have some of the most exciting first-hand experiences to share with others. Forget the excuses about not being able to write your book. As you put these ideas into place you will see how simple it is to get an book written in a very short period of time. You just have to get started to make it a reality.

7 Top Keys to a Successful Live Event

Live events are one of the best ways to market your business to people from diverse background.  Organizing a live event takes skill and attention to detail.  Everyone may not have the patience or ability to put on a live event. With the growth of the Internet, many Internet business professional are doing virtual events instead.  But a live event can bring your prestige and increase your reputation as the expert in your industry. There are certain key factors that make an event successful.  Here are seven top factors for you to consider as you start organization your event. 

1. Details. Event planning means paying attention to details.  That means staying on top of all of the plans, even if you delegate some of the arrangements to team members. Be sure to plan everything including all of the contingencies that could happen. 

2. Backup Plan. Speaking of the unexpected, you can be sure that you will encounter some unexpected situations when you do events.  Have backup plans in place based on the situation you might face since you won’t have time to panic once the event starts.  Think about weather situations, a speaker stuck in an airport, food that’s spoiled or wrong information printed on a thousand invitations.  It happens but facing problems just makes you a better event planner as you go along. 

3. Organize Plans. By the time you get to your event, you will have a lot of information and papers with the details you need.  Start off by getting everything organized in files, binders and on the computer.  You don’t want to be looking for important information at the last minute and fail to find it.  Keep all of your receipts, invoices and orders.  Always have a copy of the contracts you’ve made with any vendors including speakers, entertainers and food services where you can easily reach them.   

4. Location. Selecting an appropriate venue is a key factor for event success. Estimate possible attendance, event theme and purpose.  Make sure the location is easy for guests to find and that there is adequate parking. The right venue can make or break an event. 

5. Theme.  A successful event has a theme. Select a theme to express your event goals and intended outcomes.  The theme helps to get all of the other detail coordinated including decorations, invitations and even the program. In fact, the theme helps to define everything else about the event. 

6. Drinks. Following the theme for the event, start thinking of the basic amenities your guests might need.  Even if this isn’t a formal sit-down dinner event, consider having water, coffee, and tea at the least.  People can get dehydrated even sitting in a seminar or workshop. Instead of having them walk out during a presentation or even feel ill, provide the basics. Also, think about the other types of drinks. You may not want to offer a cash bar or open bar with alcoholic drinks or maybe you will. Both can be expensive in their own ways, however, you can limit your budget by only offering certain drinks such as a bottle of wine per table and leaving other drinks in an open bar. 

7. Food. Of course, if you’re keeping people in a room all day, think about food.  If you’re doing an actual food event, such as a breakfast, lunch or dinner, you have more details and costs to consider.  Start early looking for food vendors or caterers. You might have a location that has its own kitchen and insists that you use their facilities.  Food will be remembered even if the speakers or workshops are not.  This can literally make or break your event. With bad food come bad ratings. Sample the food so you feel confident about what the people will get.   

Live events take a lot of work and planning.  These are just seven beginning tips to get your started on the way to a successful event.

Build a Boomer Eager Business Reputation

If someone had a billion dollars and offered to give you some, would you take the time to build up the professional reputation needed to work with that person?  Well, that is what’s happening when it comes to the Baby Boomer consumer market.  This group is a billion-dollar market that is open and ready to work with Boomers and others that have the prodcuts and services they seek.

So how do you develop a good reputation with this market?  Here are five
tips to get you started.  

1. Never underestimate a Boomer. Develop a positive reputation by consistently presenting high-quality products that are desired and needed by this market.   

2. Develop trust by producing and delivering what you say you will; in fact, over-deliver on your promises as much as possible.   

3. Never resort to hype or lies in your marketing message.  Expect Boomers to print out your sales letter and look for the points you promised when you deliver the product.  Be sure to deliver the goods or possibly expect a request to get money back.   

4. Be willing to build a personal relationship.  Boomers want to know the person they work with. Be ready to take the time and make the effort to let Boomers know you through the new avenues of relationship marketing.  

5. Give them what they want. This is the bottom line to developing a reputation as the “go-to” professional in your field with this group of consumers.

Develop the products and services this group of smart, savvy consumers wants, be totally honest, and over- deliver.  Then you will be on the to developing the reputation needed to work with the dynamic Boomer market.

Marketing Your Competitive Edge

All organizations have a lot of competition, particularly as the economic situation tightens up in the marketplace. When potential clients do competition research, what will they find out about your company that is different from any others in your industry? Answering that identifies your competitive advantage. Here are 7 top areas you can use to establish a competitive advantage in your organization.   

1. Unique Quality. Promote areas in your organization that highlight its areas of uniqueness. Make sure it’s something others are not able to easily copy. This can be a value added service or products only you provide.   

2. Personal Story. Be willing to let clients know the personal side of the organization. Relate the story of how the company got started and people behind the idea.  Let that story become a part of your brand. No one has the same organization story and this could be the area that lets the target group connect with you instead of the competition.     

3. Education. Promote how you company uses areas of education in the business.  Create a presence on educational campuses and open up your company training opportunities to the public. Promote the formal and informal educational background of your employees to increase consumer confidence in your team.   

4. Experience. Your organization experience is developed over the years.  Create case histories of what the company has experienced and show the lessons learned. Let consumers know about special certifications, innovations, creative concepts, or behavioral ideas that are exciting and unusual that makes your organization shine.  

5. Hire Locally. Find ways to create employment opportunities in the community. Hire locally or take on interns from the local college. Letting students work with you to learn business is a newsworthy idea that could possible let you get recognized by local media.  

6. Suppliers/Service Providers. Your suppliers and providers could give you a competitive edge by providing consistent quality, quick turnaround and unique items.  

7. Price Right. Are you priced right? Do you have the goods to deliver? You make your business accessible by pricing your offerings so people can buy them without feeling like they are destroying their budgets. Be flexible and offer a range of prices to keep your target market during economic shifts.  

Your competitive edge can be something small but it has to be identifiable. More often, it’s how you promote your competitive edge that makes it an advantage for the organization. Increase your marketing efforts by learning and using creative ways to establish your competitive edge as an organization or company in any field.