Twitter has become one of the most effective and highly used social marketing tools on the Internet.  If you’ve opened your Twitter account – congratulations.

However, the question that faces most new Twitter users is probably the same one facing you.  That is , “What should we be tweeting about?”

Twitter gives you 140 characters to work with and while that seems easy, it can prove more difficult to provide a valuable post in 140 characters or less. The task is to engage your audience with just a few words; but the question then becomes how?

  • What should you be sharing with your followers?
  • What is it that they want to see?

Here’s a few hints.  They want great conversation. Give them a statement worth replying to in a simple, quick format.  Be sure to be responsive and reply in kind to their tweets in order to open the lines of communication.

Your followers want to get to know the person behind the tweets. Give them the opportunity to get to know you, your personality, as well as your company and services.

Give them links to great sites, videos or information that you’ve enjoyed.  If you find it relevant and useful, chances are someone else will appreciate the resource as well.

People enjoy a tweet that is worthy of sharing with their own followers. Whether that comes in the form of a particularly humorous quip or a great article you have read, give them something that can easily be retweeted.

While you want to engage your followers, they want to engage you as well. Don’t be afraid to jump in and get involved in the conversations or to thank a fellow Twitterer for sharing a resource you found helpful.  And be sure to retweet their posts as well.

In any good relationship there is balance of give and take.  Therefore, don’t ask anything of your audience that you are unwilling to answer yourself.  If you are afraid to take your social networking to the next level, don’t expect that others will find you approachable and worthy of their time and effort.

Give your Twitter followers the tweets they want and what you will get in return will be invaluable to you and your business.

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