The Baby Boomer consumer market presents a broad range of economic diversity. Over the years, large groups of Boomers were unable to put aside needed amounts of income to take them through retirement years with ease.  As a result, many look to social services to help them.

The reasons for this vary.  Some of it was family related.  Raising kids has always been an expensive proposition.  But over the past decades, the demands for “stuff” grew like never before. Prosperity seemed to be at the finger tips of many and finding a job was easy.   

But even with a job, saving for the future was not always possible. Now the financial crisis has put more strain on savings that weren’t supposed to be touched for several more years.  

As a result, instead of retiring or taking it easy, a large group of Boomers continue to work or find this to be the time to try independent work or to start a business. 

On the other hand, economic research also indicates that there is also great discretionary money for spending available in this market. “Baby Boomers —have annual discretionary income of $750 billion” (Building News, 2006).

This puts Boomers into the billion dollar-marketing arenas. Boomers need and want high-quality products. Most of them are accustomed to having the best in their life.

Understand the trend in Boomer consumer groups and select the segment of the market you want to target in your business.  Then study the Boomer characteristics you can appeal to in your marketing.  This is a huge maket if you go for either the high or low end.  Once you establish yourself as a reputable company, you could gain a very loyal market group that’s willing to stay with you for a long time.