Are you developing information products that target areas of interest of the  billion-dollar baby boomer consumer market? If so, you are on the right track. 

  • Information products are a key to doing business on the internet and Baby Boomers are a great market for these products.  Here are some critical factors to consider as you develop your information products: 
  • Boomers want educational materials that have substance, not fluff. Don’t try to “fool” Boomers into purchasing something that has no relevance or is not accurate or substantial.
  • Boomers want practical information products, not just a lot of theory. Make sure you are providing information that has practical application and can be used effectively.
  • Boomers want education sources of the highest quality. Back your information up with correct facts and figures. Use language that speaks to the experiences of this age group by using illustrations that relate to what this group understands.
  • Boomers want information that is easily accessible. These smart consumers are not afraid of the Internet and use web searches to gather quick information. Online courses and information products can be particularly attractive if the product provides solid information. 
  • Because Boomers are computer savvy, information products including ecourses, ebooks, mini-courses, articles, and other quickly accessible information are attractive to this market.

However, Boomers grew up with real books and magazines.  They held some of the most famous books and magazines in their hands and may had sets of the Encyclopedia Britannia in their homes. 

So consider producing printed materials such as print-on-demand (POD) books, home study courses, and workbooks and other printed works. This information could be your ticket to a new income stream if you can produce the quality products sought by the boomer market.