Discount codes give cost savings to customers while providing valuable data and inventory control to the seller.  Here are a few reasons that creating discount codes can benefit an freelancer’s business:

 

*Bring in new customers.  When a consumer is ready to buy and knows of multiple sources for the product, price is often the deciding factor.  This is particularly true when you are new or unknown.

 

*All consumers are attracted to a good deal and the current economy makes this particularly important. While I don’t advocate discounting prices on your regular services, a periodic discount or “special” for new customers could provide an added incentive to give your services a try. 

 

* Encourages repeat business as satisfied customers will be more likely to shop again when they are reminded to do so, and given a compelling reason to return.  A special discount code can be sent via email at specific intervals as a thank-you for past purchases and to encourage repeat business.

 

*Increases order size when offered for a time-limit. These offers create a sense of urgency and give customers a reason to buy more than they originally intended. 

 

*Discount codes can be offered for a percentage off the purchase price of a second item, for example, or for free shipping on orders totaling a specific amount.

 

Freelancers can determine the effectiveness of their marketing strategies by tracking the use of discount codes. The information can help businesses achieve the highest possible Return on Investment (ROI) and sales at the best available rates.