If you have a Google account and Gmail, you have access to Google Buzz. Google Buzz is Google’s solution to messaging and social networking in one. It integrates right into your Gmail account, making it quick and easy to use. If you’re a business owner and a Gmail user, you can use Google Buzz to spread the word about your business.

Instant Sharing

Google Buzz links several other social networking sites and tools. For example, you can share:

* Links
* Photos
* Videos
* Status messages
* Comments and conversations
* Twitter comments
* Picasa
* Flickr

Buzz Settings

You can set your Buzz settings right in your Gmail settings account. This is where you can connect other sites like Twitter to your Buzz account. You can also add applications to your Buzz account. Add any sites that you use and want to use to spread the word about your business.

Like other social networking sites you’ll need to add people to your Buzz account. You can follow and invite people to follow you. If you have an email list you can invite anyone who has a Gmail account to follow you or connect with you on Buzz. There’s also a “find people” function to make connecting on Buzz easy. Finally, you can make your list public or private. This depends largely on how you want to share and connect.

Sharing and Spreading the Word

Using Google Buzz provides you with a quick and easy way to connect with your prospects and customers. You can use it to spread the word about your business by:

* Announcing special promotions or coupons
* Sharing links to valuable information
* Sharing links to your website or blog
* Announcing a product launch
* Sharing a photo
* Sharing a video

You can send a mass announcement to everyone on Buzz. You can also send a private message to specific members. For example, if you come across information that is relevant to a client’s business, you can instantly share it with them. This helps you forge a lasting connection with a client. It builds good rapport.

Google Buzz is also something you can use on your mobile device. This makes it easy for you to share information and connect on the fly. When using Google Buzz, use it strategically like you’d use other social networking sites. Make sure your messages have a purpose and support an overall goal. Offer relevant and valuable information when you connect on Buzz.

Google Buzz offers Gmail users a unique benefit to connect. Use it wisely. Connect with prospects and customers and add value to their lives.