If someone had a billion dollars and offered to give you some, would you take the time to build up the professional reputation needed to work with that person?  Well, that is what’s happening when it comes to the Baby Boomer consumer market.  This group is a billion-dollar market that is open and ready to work with Boomers and others that have the prodcuts and services they seek.

So how do you develop a good reputation with this market?  Here are five
tips to get you started.  

1. Never underestimate a Boomer. Develop a positive reputation by consistently presenting high-quality products that are desired and needed by this market.   

2. Develop trust by producing and delivering what you say you will; in fact, over-deliver on your promises as much as possible.   

3. Never resort to hype or lies in your marketing message.  Expect Boomers to print out your sales letter and look for the points you promised when you deliver the product.  Be sure to deliver the goods or possibly expect a request to get money back.   

4. Be willing to build a personal relationship.  Boomers want to know the person they work with. Be ready to take the time and make the effort to let Boomers know you through the new avenues of relationship marketing.  

5. Give them what they want. This is the bottom line to developing a reputation as the “go-to” professional in your field with this group of consumers.

Develop the products and services this group of smart, savvy consumers wants, be totally honest, and over- deliver.  Then you will be on the to developing the reputation needed to work with the dynamic Boomer market.