What are Boomers spending their money on these days? The answer could be lenghty but here are five areas where Boomers are spending significant dollars.  Since Boomers are less likely to move into a traditional mode of retirement like the generation before them, they will need products and services that help them continue living a healthy and active life.

Of course, talking about a few areas of need can’t possibly cover everything the Baby Boomer market wants.  But it gives you at least an idea of how this market group thinks:  

1. New Business Support: Boomers want information on money-making ideas. They want to use their lifelong experiences to make income to support their lifestyle, particularly after retiring from their traditional work. Business and entrepreneurial coaching, consulting and programs will go over well in this market.  

2. Financial Information. Boomers spend 57% above the average on retirement programs. They are interested in financial programs and information.  Show them how to make the money they have stretch through good fiscal programs and plans. 

3. Self-Care. Fitness, wellness and nutrition are big interests of Boomers. This group might be growing older in their bodies but not in their minds. The quest for youth will be continual with this market.  

4. Apparel.  On average, Boomers make about 37% of apparel (clothing and accessories) purchases and spend about 40% on household furnishings and equipment. It’s time for them to fix up their homes and to buy those material items that had to wait until this time in life.

5. Leisure. Travel and tourism is also a growing area for Boomers who love to see the world. Boomers that find a way to combine their love for travel and with a way to earn money will be very happy.  Travel and tourism services for this market will be hot for quite a while.   Some start their own travel services, which gives them the opportunity to get away while earning a living.

6. Education. Boomers continue to learn and educate themselves about what is going on around them. They look for online courses, continuing education, special interest courses, degree programs, and general interest classes both online and in the local community. 

These are not the only areas that gain Boomers dollars but this gives you a great glimpse of ossiblities for targeting what you have to offer to Boomers. Boomers going into business will be a trend that lasts for many years.   As the economy begins to rebound, so will Boomer spending so get geared up to reach this market group.